With the
need to achieve top rankings in SERP, there is easy to make mistakes.
Here is a list of common mistakes shared by expert of Soft System
Solution that are to be avoided-
Using
keywords without research
Choosing
appropriate keywords is must in order to gain traffic. Missing out
this factor will make businesses loose its potential customers and
drop its ranking in SERP.
Bad
content
With
great content comes great traffic. Useless content loses customers
interest and drop the conversion rate. Thus, content optimization
plays important role in search engine optimization because it
provides users vital information about the product or service.
Building
wrong links
Link
building is an effective SEO technique, provided it is quality links.
Search engines give weightage to those websites on SERP that focuses
on quality link building instead of those who provide low quality
links.
Using
flash
Flash-based
websites seems to be attractive, but it is not user friendly. Search
engine spiders cannot index site that uses flash because this slows
down the site.
Ignoring
title tag
Title on
the site is must to introduce because search engines do not index
sites that ignore titles.
Ignoring
target audience
Forgetting
targeted audience while optimization of site is biggest mistake after
all, search engine optimization is done to attract audience towards
the brand.