Mistakes to avoid when working on SEO campaign

With the need to achieve top rankings in SERP, there is easy to make mistakes. Here is a list of common mistakes shared by expert of Soft System Solution that are to be avoided-

Using keywords without research

Choosing appropriate keywords is must in order to gain traffic. Missing out this factor will make businesses loose its potential customers and drop its ranking in SERP.

Bad content

With great content comes great traffic. Useless content loses customers interest and drop the conversion rate. Thus, content optimization plays important role in search engine optimization because it provides users vital information about the product or service.

Building wrong links

Link building is an effective SEO technique, provided it is quality links. Search engines give weightage to those websites on SERP that focuses on quality link building instead of those who provide low quality links.

Using flash

Flash-based websites seems to be attractive, but it is not user friendly. Search engine spiders cannot index site that uses flash because this slows down the site.

Ignoring title tag

Title on the site is must to introduce because search engines do not index sites that ignore titles.

Ignoring target audience

Forgetting targeted audience while optimization of site is biggest mistake after all, search engine optimization is done to attract audience towards the brand.